Ayida Al Riyami is the Founder and CEO of Eynath® EthnoBranding Boutique, an award-winning cultural strategy studio headquartered in Oman with reach across the UAE, Saudi Arabia, and Southeast Asia. A pioneer in legacy-driven brand building, Ayida developed the proprietary EthnoBrand™ methodology, which blends sociology, storytelling, and identity design to help elite clients including Gulf family offices, civic institutions, and heritage brands — define their long-term cultural and strategic footprint.

She currently serves as Country Chair for the G100: Mission Million network and sits on the board of Oman Think Urban, a policy-oriented think tank shaping regional innovation, heritage preservation, and urban development.